Let's set up a video call to sit down with you and review your Costco marketing & sales goals. Do you have existing items that are not meeting sales velocity targets? Are you interested in Costco but don't know whether your capabilities will align? With a Costco consulting assessment, we can better understand your vision and get you on the right track.
We start with a comprehensive Costco consulting assessment of Costco's existing offerings, across all regions and surrounding retailers. We then compare those to your current offerings to develop a framework for optimizing a proposition that ensures differentiation, maximum member excitement, high sales velocity and profitability.
Every business needs a sound and connected marketing & sales plan in order to thrive. Starting from an understanding of your target market, competitors and our knowledge, we will develop a unique Costco sales representation plan with key considerations, recommendations along with easy to follow reasoning and next steps.
In addition to strategic marketing support and collaborative Costco sales representation, we are available to lead projects ranging from consumer insights, to developing new products, renovating packaging, as well as tracking purchase orders, managing promotions ....all Costco broker services to ensure satisfaction of key decision makers.
How did a small team, with minimal promotion, and limited manufacturing capabilities consistently generate higher revenue, profit and growth at Costco than big food companies with virtually endless resources? It started with great product, but also required understanding Costco's business model, an ability to uncover new opportunities, and a willingness to collaborate and customize elements that added value to their members. Let us show you how this knowledge and these Costco consulting principles can help your brand achieve similar results.
Leveraging momentum is always more efficient than building it. So while working with a business trying to grow with limited awareness and resources, we convinced the team to focus. By prioritizing markets with club store success, we were able to leverage that local interest into extremely efficient promotions that drove growth across all the other retail outlets and households. Could your business benefit from similar Costco consulting approach?
A 10 year old brand was stagnant on grocery shelves and losing distribution until we uncovered the obstacle, inspired the team to think bigger, and be open to different ways of doing things, starting with Costco consulting. The result was 4 times higher awareness, interest, and exponential sales growth over 4 years. Perhaps a new set of eyes could open new opportunities.
What do you get when you borrow flavor ideas from a separate, but relevant category? How about consumer, media, and Costco buyer excitement that fuels brand demand and category leading sales growth for 6 consecutive years. Could thinking outside the existing Costco broker sandbox help your business?
After a while, the exciting new specialty brand doesn't feel as special or as exciting, especially when a big brand competitor comes in with something similar. That's when you have to go back and reestablish that connection with consumers, and be willing to evolve. We did just that and found a way to attract an event broader audience, tripling sales and profitability. Could the right Costco consulting assessment do the same for your business?
Introducing and building a new food or beverage sub-category is never easy. But one of the best ways to expand consideration is connecting the niche item to a broadly consumed category. We uncovered a unique emotional connection between our specialty treat brand and the largest, most frequently consumed beverage category. We then developed cross promotions with multiple brands, successfully expanding household penetration and sales for 5 years.
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