Thoughtful Plans, Effective Executions, Real Results
Win by Their Rules Not Just Yours
Win by Their Rules Not Just Yours
Win by Their Rules Not Just Yours
How did a small team, with minimal promotion, and limited manufacturing capabilities consistently generate higher revenue, profit and growth at Costco than big food companies with virtually endless resources? It started with great product, but also required understanding Costco's business model, an ability to uncover new opportunities, and a willingness to collaborate and customize elements that added value to their members. Let us show you how this knowledge and these principles can help your brand achieve similar results.
Leverage the Power of Ripples
Win by Their Rules Not Just Yours
Win by Their Rules Not Just Yours
Leveraging momentum is always more efficient than building it. So while working with a business trying to grow with limited awareness and resources, we convinced the team to focus. By prioritizing markets with club store success, we were able to leverage that local interest into extremely efficient promotions that drove growth across all the other retail outlets and households in the surrounding market. Could your business benefit from similar focused approach?
Reframe & Reconfigure for Growth
Win by Their Rules Not Just Yours
Reframe & Reconfigure for Growth
A 10 year old brand was stagnant and losing distribution until we uncovered the obstacle, inspired the team to reframe the opportunity, think bigger, and worked together to develop better ways of configuring the products and packaging. The result was 4 times higher awareness, interest, and exponential sales growth over 4 years. Perhaps a new set of eyes could open new opportunities for your business.
Drive Demand with Flavor & Flair
Drive Demand with Flavor & Flair
Reframe & Reconfigure for Growth
What do you get when you borrow flavor ideas from a separate, but relevant category? How about consumer, media, and retailer excitement that fuels brand demand and category leading sales growth for 6 consecutive years. Could thinking outside your own sandbox help open new doors for your business?
Redesign to Rejuvenate
Drive Demand with Flavor & Flair
Broaden Through Collaboration
Eventually, the exciting new specialty brand doesn't feel as special or exciting. That's when you have to go back and re-establish that connection with consumers and be willing to evolve. We did just that and found ways to attract an even broader audience, tripling sales and profitability for an artisan snack brand. Has your brand lost steam? Could the right refresh help rejuvenate your brand?
Broaden Through Collaboration
Drive Demand with Flavor & Flair
Broaden Through Collaboration
Introducing and building a new food or beverage sub-category is never easy. But one of the best ways to expand consideration is connecting the niche item to a broadly consumed category. Using this approach, we uncovered a unique emotional connection between our specialty treat brand and the largest, most frequently consumed beverage category. We then developed cross promotions with multiple brands, successfully expanding household penetration and sales for 5 years.
focus on right retail outlets with right plan to win
Did you know
1 successful item sold in 3% of Costco
can generate as much revenue as 100% of Whole Foods stores.
Are you capitalizing on this exponential opportunity?
What's getting in your way? Lack of focus, lack of resources, or lack of understanding the rules of the game? With over 15 years of successful experience building and expanding some of the most iconic brands in Costco and all other retail channels, we can help.
How is Costco more like Netflix?
- Subscription Business Model
- Treasure Hunt of Constant New Content
- High Loyalty & Advocacy
Appreciating those similarities is critical to a brand's success at Costco.
Costco is more efficient & influential
Higher immediate awareness
Lower upfront investment
Fewer on-going investments for expansion
Plus, influence for efficient expansion
across markets & other retailers
testimonials
Success Partnering with Founder - Robert Sigler
Success Partnering with Founder - Robert Sigler
Success Partnering with Founder - Robert Sigler
"Matt is a collaborative leader that helped our THINaddictives brand and organization consistently deliver profitable growth. He uncovered several ways to boost brand awareness and interest, worked with our production team to optimize our product and packaging, then developed an efficient introduction program that became the foundation for multiple years of exponential revenue and profit growth across retail channels. Matt approaches marketing and sales as a leader, an owner, and a partner. He appreciates and inspires each of the functional areas across an organization while pushing to deliver value to consumers, retail customers and the company’s bottom line. Any emerging CPG company looking for efficient ways to drive significant growth should contact Matt Duffy."
- Robert Sigler - Founder THINaddictives Almond Thin Cookies
Highly Recommended by CFO - Chris Puma
Success Partnering with Founder - Robert Sigler
Success Partnering with Founder - Robert Sigler
" Matt is a talented marketing leader who led the marketing function at a mid size entrepreneurial private equity food company. He identified market opportunities in the niche cookie category of biscotti (which we dominated with the number 1 SOM position), and was able to expand consumption and profitability. He identified and prioritized unmet consumer needs, then led the overhaul of several core products to rejuvenate brand interest, to drive topline growth. He understands and works well with all functional areas, in order to deliver value to consumers, retail customers and the company.
Any CPG food company looking for new and efficient ways to drive sustainable growth should contact Matt Duffy at Exponential Advisers."
- Chris Puma - former CFO Nonni's Foods LLC